- About Us
"I oversee all aspects of the Marketing Area for the Professional Pest Control group with a heavy foucs on the developing and updating the Strategic Marketing plan for our department and products," explains Karl Kisner, Senior Marketing Manager for BASF. "I oversee all marketing functions including packaging, programs, pricing and of course promotion for our products that include Termidor Termite Control the nation's #1 Termite Control Product."
A successful 'Business to Business' marketer in previous positions, Kisner now enjoys the challenge of consumer marketing and advertising to the homeowner market. "Only from working with and understanding the needs of our sales team, our internal teams (customer service, regulatory, supply chain) and most importantly our customers can an appropriate business plan be designed and executed."
Kinser's work has taken him all over the world and he describes meeting people as particularly rewarding. "The rewards have been endless, but certainly the contact with many types of customers and of course travel. I have helped to launch and assist with product introductions in Japan, Australia and Europe and have traveled to 48 states in the US. I am constantly learning because of meeting people from all over."
An agronomy major who earned his first dollar by cutting grass, Kisner credits two aspects of his college career with helping him succeed in his sales and marketing career. "One, Army ROTC provided leadership training, communication skills and the taught me self-discipline. Two, my internship with Mobay (now Bayer) helped me learn about career paths within the turf industry other than golf course superintendent."
"Class work is an important element of your college education, but taking in the whole college environment and experience is also important, so make sure you do things on campus in addition to taking classes and studying," advises Kisner. "Be open minded, there are so many different career paths and opportunities, do not box or lock yourself in, learn and explore as much as you can, the less limitations you have the greater the opportunities will be."