ASHS Press Releases

American Society for Horticultural Science

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Consumer Preferences for Hawaiian Orchids Revealed

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Price drives buying decision, study shows

COLLEGE STATION, TX—Orchids are the fastest-growing group of potted flowering plants in the United States, outranked only by poinsettias in sales. The wholesale value of potted orchids in the U.S. has risen 80% in the last decade (to $126 million in 2007), but information concerning consumer preferences for orchids is still very limited. To help Hawaiian garden centers and orchid growers gain insights into consumer attitudes and preferences, researchers from Texas A&M University designed a study that analyzed consumer preferences affecting orchid purchases and the relative importance of different orchid “attributes”, including species, price, size, and color.

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Planting Depth Affects Popular Landscape Tree

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Common transplanting practices analyzed for impact on lacebark elm

COLLEGE STATION, TX—Landscape trees are increasingly being produced using container nursery systems rather than traditional field production practices. In contrast to field production techniques, successful container production requires a series of transplanting events in which trees are sequentially transferred to larger containers, a practice known as “potting-up” or “up-canning”.

Problems can arise when trees are planted either too deep or too shallow at each up-canning. Variability in planting depth (the location of the root collar relative to soil surface, or grade), is of particular concern; optimum planting depth may vary among species and may be dependent on cultural practices and environmental conditions. A new study investigated transplanting practices during container production of the popular landscape tree lacebark elm.

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Low-tech Cool: Shade Trees for Subtropical Streets

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Taiwanese researchers reveal the best and coolest trees for subtropical urban areas

TAIPEI, TAIWAN—Shade trees are the superstars of urban landscapes. In addition to their intrinsic aesthetic qualities, these low-tech workhorses reduce air and noise pollution, provide habitat for wildlife, increase property values, and offer cool respite for harried urbanites. Strategically planted shade trees decrease energy usage in urban buildings, absorb carbon dioxide, and supply fresh oxygen.  It’s no coincidence that researchers around the world are working to find the best shade trees for all types of urban environments.

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Distance Education Students Utilize Computer-mediated Communication

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Study recommends timely response to student contacts, training for faculty

LUBBOCK, TX—There has been recent popularity explosion of university distance education courses. Universities increasingly use distance learning courses in an effort to increase enrollments and provide convenient access for students. One recent survey found that more than 3 million higher education students—about 20% of all postsecondary students in the U.S.—enrolled in at least one online course during the Fall 2006 term. This statistic represented an almost 10% increase in online course participation from the previous year, far exceeding the 1.5% growth in overall higher education enrollment for the same period.

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Cover Crop Mulches Tested for No-till Organic Onions

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Foxtail millet, cowpea examined in conservation tillage experiments

image1 RALEIGH, NC—Conservation tillage encompasses a range of techniques for establishing crops in the previous crop's residues, which are purposely left on the soil surface. The principal benefits of conservation tillage are improved water conservation and the reduction of soil erosion; additional benefits can include reduced fuel consumption, planting and harvesting flexibility, and reduced labor requirements.  A new study published in HortScience finds promise in a common legume used as an effective crop cover for organically produced onions.

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Alternative Turfgrasses Show Potential for Use on Golf Course Fairways

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Four grasses offer sustainable strategies for low-input turf

Differences in spring green-upST. PAUL, MN—Burgeoning restrictions on water use, fertilization, and pesticide application are becoming important considerations in golf course design and management. In response, scientists are searching for sustainable methods to lessen the environmental impact of golf courses. Other factors, including increasing energy costs, human health concerns, and environmental awareness are also prompting turfgrass managers to consider the use of alternative turfgrasses as a lower input, sustainable maintenance practice. A new study published in HortScience identified four alternative turfgrass species—two bentgrasses and two fescues—as promising for use as low-input fairways.

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